[vc_row][vc_column][vc_separator color=”turquoise”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Advanced Adwords Training – Course Overview” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes” css_animation=”rollIn”][/vc_column][/vc_row][vc_row][vc_column][vc_separator color=”turquoise”][vc_column_text]Teaching mode: Online/Offline Duration: 20 Days Course Fee: ₹ 10,000/-
For Regular and Weekend Batches Call us +91 9032208424, +91 9642323272 +91 9652522399 [/vc_column_text][vc_separator color=”turquoise”][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]Search Engine Marketing
– Introduction to SEM
– SEM platforms – paid platforms
– Introduction to Google AdWords
– What is Google AdWords?
– How is it different from other platforms?
– Create an AdWords account
– Key terminologies in Google AdWords
– Google AdWords Account Structure
– Ad approval process
– Campaign creation process
– Search & Display network
– Keyword Match types
– Keyword selection (Keyword planner)
– Display Planner
– Ad Extensions
– Different types of extensions
– Creating location extensions
– Creating call extensions
– Create Review extensions
– Ad creation process
– Keyword Grouping
– Bidding techniques – Manual / Auto
– Site Targeting
– Keyword targeting
– Demographic Targeting / Bidding
– CPC-based, CPA-based & CPM-based accounts
Advanced Campaign settings
– How to handle different devices
– Mobile specific bids
– Ad Scheduling
– Ad Rotation
– Ad delivery settings
Analysing Account performance
– Account interface analysis of data
– Understanding metrics
– Search Terms report
– Placement Performance report
– Analyzing keywords, Ads
– Landing page relevance
– Quality score
– Ad Rank
– Cost/Benefit analysis of campaigns
– How to add / remove relevant keywords
– Optimization Process
– Keyword Optimization
– Ad Text Optimization
– Landing page optimization
– Bid/Budget optimization
– Return on investment Vs Branding
– Attain equilibrium b/w keyword relevance, ad text and Landing page quality
– Understanding LPQ and issues
AdWords Editor
– AdWords Editor
– Creating optimized campaigns
– Understanding AdWords Editor options
– Easy optimization of accounts
– Analysis of accounts using AdWords Editor
– AdWords Editor shortcuts
– Analysing existing accounts
– Exporting accounts into different formats
Conversions
– Understanding Conversion Tracking
– Types of Conversions
– Setting up Conversion Tracking
– Verify Conversion Tracking
– Tracking Conversions
– Optimizing Conversions
– Track offline conversions
– Analyzing conversion data
– Conversion optimizer
– Target CPA
Working with Display Network
– Ad Formats
– Creating Image ads
– Optimizing image ads
– Choosing placements
– Frequency capping
Mobile Ads
– What is mobile ads?
– Creating mobile ads?
– What are the types of mobile ads?
– AdWords for mobile
Click to Call Campaigns
– Create click to call campaign
– Analyze the campaigns
– Optimize the ads for mobile
Youtube Advertising
– What is youtube advertising?
– Why should one advertise on youtube?
– Creating youtube campaigns
– Choose audience for video ads
– Instream ads
– In-video ads
– In-search ads
– In-display ads
– Measuring your youtube ad performance
– Drive leads and sales from youtube ads
My Client Center (MCC)
– What is MCC?
– Who can be an MCC?
– How to signup for an MCC account?
– Adding clients for MCC account
– Monitoring child accounts
– What is MDS?
– UI Access and API access
– Creating multiple MCCs
Access Levels
– Sharing an AdWords account
– Different access levels
– Admin access
– Standard Access levels
– Email only Access
– Read only access
Billing in AdWords
– Different types of billing
– Postpay and Prepay [Automatic and Manual]
– Billing issues
– Retry card
– Troubleshooting issues
– Primary card and back up card
– Promo codes and working with them
Invalid clicks
– Tracking invalid clicks
– What should be done
– IP exclusion
Dynamic search ads
– What are dynamic ads?
– Creating dynamic search ads
– Keyword Insertion
Shared Library
– What is shared library?
– Shared Budgets
– Sharing negative keywords
– Creating shared audience
Reports
– Running keyword reports
– Campaign and Ad group level reports
– Placement performance report
– Running analysis reports
Remarketing Campaigns
– What is remarketing?
– How do I create a remarketing campaigns?
– Remarketing campaigns
– Creating custom combinations
– Creating URL rule
– Creating a remarketing tag[/vc_column_text][/vc_column][/vc_row]