Digital Marketing Services
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert consumers. Digital Marketing is the marketing and promotion of businesses and their brands through electronic and digital media. Digital Media, at the moment, includes social networking sites, television, radio, websites, mobile and even forms of traditionally non-digital press such as advertisements and transit signs. Essentially any promotion media that is delivered electronically is considered as Digital Marketing. Digital Marketing involves the use of digital technology to deliver marketing messages and to allow the customers to interact with the business. Digital Marketing covers a broad range of marketing possibilities.
Digital marketing concepts are evolving massively among several fields, especially by the fortune leading companies among each and every industry utilizing the mass reach of digital tools and social media platforms, benefiting from the possibility to create individually tailored approach that can achieved at a very productive cost.
Digital marketing includes Internet marketing methods, such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Influence Marketing, Content Marketing, Campaign Marketing, Content Automation, and E-Commerce Marketing. It also extends to non-Internet channels that provide digital media, such as mobile phones (both SMS and MMS), display advertising, e-mail direct marketing, Call Back and on-hold mobile ring tones, Social Media Marketing–books, optical disks and games, and any other form of digital media.
Developments and Strategies
As Digital marketing is dependent on technology which is ever-growing and fast-emerging, the same features should be predicted from Digital Marketing strategies and developments.
Segmentation: More focus has been employed on segmentation within digital marketing, in order to pay attention on specific market places in both B to B and B to C sectors.
Influencer Marketing: Essential nodes are recognised within the related areas, known as influencers. This is becoming a significant concept in digital Marketing. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, etc.
Online Behavioural Advertising: refers to the practice of collecting information about a user’s online activity over time.
Collaborative Environment: It can be set up between the organization, the service provider, and the digital agencies to optimize the effort, resource sharing, reusability and communications.
Advantages of digital marketing
- Monitor and analyse
- Personal and greater engagement
- Greater exposure
- Brand control
Digital Marketing includes:
- Web Sites which includes – Search Engine Optimisation (SEO) -Pay Per Click (PPC) – Banner Adverts – Ecommerce.
- Consumer Reviews
- Social Media
- Social Media News
- Online PR
- Email Marketing
- Viral Marketing
- Smart Phones or Mobile Apps
- Cloud based systems
- Extranets/Web Based Systems
- Online Gaming Etc.
In an emerging age where systems are everywhere, businesses need to understand how to exploit Digital Marketing as it is one of the means to improve the service to your customers, driving down costs and making your organization more agile.
Every firm irrespective of their size: large and small need to understand the concept of Digital Marketing and should have a strategy of how they are going to exploit the opportunities that Digital Marketing has to offer.