SEO Training

Advanced SEO Training - Course Overview



Introduction to Digital Marketing

– What is Digital Marketing?

– Why Digital Marketing?

– Digital Marketing platforms?

– Digital Marketing – Organic & Paid

– Digital Marketing era and the way forward

– Digital Marketing for students, professionals and businesses

Search Engine optimisation

– What is SEO?

– Growth of SEO in the recent years

– Ecosystem of a search engine

– What are the kinds of traffic

On Page optimisation

What is onpage optimization?

– HTML basics

– CSS basics

– Meta Tags usage

– Using Javascript to our Advantage

– Graphics Optimization

– Contextual interlinking

– Micro formats & schemas

– Improving demographic score

Off-page optimization

– Linking Strategies

– Competitor Analysis

– Sculpting

– Link Baiting

– Professional Article Exchange

– Social Book Marking and Promotions

– Directory submissions

Misc Tools

– Google Webmaster Tools

– Site Map Creators

– Browser based analysis tools

– Page Rank tools

– Pinging & indexing tools

– Dead links identification tools

– Open site explorer

– Domain information / whois tools

– Quicksprout