SMO Training

Advanced Social Media Training - Course Overview



Social Media Marketing 

– Social Media, Social networking & Social Media Marketing defined

– Blogging and microblogging

– Social networking

– Video Sharing

Social Shopping & Opinions

– Social News and Social Bookmarking

– Social events

– wikis

– Social Media Strategy

Facebook Marketing

– Introduction to Social Media

– What is Social Media?

– How Social Media developed

– Managing Information Aggregators

– Google Alerts

– Blogs

Getting your company ready for Social Media

– Content Management

– Scheduling & Creating content

– Managing content programs

– Trademark Implications

– Working with Tumblr

Influencers

– Who are they?

– How to find them

– How to use them to benefit your brand

Facebook

– Creating groups and pages

– Tips and Guides

– Posts

– Paid Promotion

– Ads

– Contests

Google+

– Set-up and usage

– Company profile

– Hangouts

– Authorship

Twitter

– Set-up and usage

– Tips

– Promoted Tweets

– Buffer

– Hootsuite

– What is tweetdeck

LinkedIn

– Tips and Guides

– Review of profiles

– Linkedin posts

– Linkedin promotions

Digital communities

– Evolution of online communities

– How ideas travel

– Viralness

Social Media Measurement

– The ROI in Social Media Marketing

– Tools and Dashboards

– Reputation and crisis management

Social media measurement and metrics

– Quantifying success

– Data mining and social media

– Social Media Measurement tools

– Data and social media

Other Social Media Tools

– Google Trends

– Trending Topics

– Twitter trends

– Social Media Trends

Facebook paid ads

– Facebook Object Ads

– Page Post ads

– Sponsored Stories

– Facebook Offers

– Facebook Sponsored Stories

– Remarketing Ads

– Custom Audience

– Action Specific Targeting

– Facebook Premium Ads